Jeremy Clarkson admits ‘hurt’ of running Diddly Squat as he could put farm up for sale

The presenter’s farming journey has been broadcast to the world over the last few years through Amazon Prime Video series, Clarkson’s Farm

Jeremy Clarkson has admited the finaical and physical ‘hurt’ of running Diddly Squat as he attempts “a last roll of the dice” to make money. Otherwise, the controversial presenter might put his farm for sale.

His farming journey has been followed in Amazon Prime Video series Clarkson’s Farm, which first hit the streaming platform in 2021. The 63-year-old has been running the Cotswolds farm, which is situated in the Oxfordshire village of Chadlington, with the help of fan favourite farmer, Kaleb Cooper, and his partner, Lisa Hogan.

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The former Top Gear star has spoken of his struggles in his book, Pigs Might Fly, BirminghamLive reports. “It would be easy for me to let the brambles and badgers take over my farmland and to sit back and watch the deer and squirrels eat all the trees in my woods,” Jeremy wrote. “Which is why this morning, I decided to plant my game covers with mustard. It’s my last roll of the dice,”

Jeremy continued: “My last chance to make something – anything – work. And if it doesn’t? I don’t even want to think about it.

“It hurts my knees and my outgoings this year are truly terrifying, even for me with four other income streams. So I can’t hand it back to nature and I daren’t move forwards.”

Back in July, Jeremy announced that he would be selling nettle soup as he confessed that his other ventures on the farm are “extremely unlikely to be profitable this year”. The Grand Tour presenter has pinned his hopes on his latest invention which he said has been dubbed “gorgeous” by guests and that he hoped it would become “a firm farm shop favourite”.

Writing in the Sunday Times magazine, Jeremy said: “Buoyed by the positive reaction, I made a business plan and worked out that I could sell 500ml portions, chilled and packaged, for £5.80. Which is a bit weird because the main ingredient, apart from the cream, and the potatoes, and the chicken stock, and the butter, cost me nothing at all. How supermarkets can sell their soups for £2 less — when their ingredients have to be farmed — is beyond me.”

He added: “I’m sitting here hoping that my new nettle soup becomes a firm farm shop favourite. Which means, of course, it’ll be a disaster.”